My AR&VR Journey

Hello and welcome to my website - Below you will find an eBook, articles and videos that my team and I have created to help build the VR/AR community. My goal is to see these technologies gain adoption by helping brands, developers, studios or whomever else get informed on the next revolution.

I am the CEO of Phenomena a technology and creativity company that develops Immersive Adventures. In the past, I was the General Manager of Zone3 (VR&AR) and the founder & CEO of a company that pioneered the AR and VR sector in Canada. I have raised over 2 million dollars throughout my startup career and had one exit. I am also a bilingual keynote speaker and have presented at several international conferences including SXSW, C2, G20, etc. My award-winning AR&VR agencies have built immersive experiences for a number of high profile global brands such as Universal Pictures (50 Shades of Grey Darker and The Mummy as well as Twitter.

Considered a thought leader in the field of AR & VR, I write a technology blog on Huffington Post.

If you are passionate about VR/AR please make sure to watch my weekly show //SURGE FORWARD//

My Story:

My inspiration came when I was 8 years old, watching an anime called Akira. Set in post-apocalyptic Tokyo, the movie showcases futuristic technologies, including holograms and Augmented Reality. From then on, I was hooked. I would imagine a world where everything around me was overlayed with digital content.
I started my career in the music industry where I co-founded Monumental Records with Miriam Moufide and Bassil Silim Jones. Founded in 2005, Monumental Records, a division of Universal Music Group, produces Pop, Hiphop, Dancehall and Reggae music for acts such as Empire I. Monumental records has released 6 albums for Empire I and produced over 100 TV placements for global Ad campaigns (Pantene, Cover Girl, MTV, HBO, NBC, ABC) and a TV show with Musique Plus in Canada. In addition, we put together events with OUTKAST, DJ Lantern, The Roots, Collie Buddz and others. The label also produced several innovative marketing initiatives such as world's first Augmented Reality app for an artist.

Since then, I have dedicated myself to AR&VR. My companies create immersive experiences through engineered art. By mixing technology and creativity to break the boundaries between the physical and the digital worlds.

A concept I call //SURGE FORWARD//

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//Never Stop Creating//